For over 130 years Triumph has been literally and figuratively supporting women as one of the world's largest lingerie brands. This year Triumph wanted a new brand positioning that set them apart from the typical sexy and somewhat frivolous image of the category. With an entirely female production team (and me) we created 'Together We Triumph', a global campaign that focuses on the collective support and empowerment women give each other. Creatives: Marcus Woolcott & Sophie Clark / director: Paola Morabito / photographer: Gemma Booth
