Film and outdoor work from the China and greater Asia launch campaign for Levi's Revel women's jeans. Creatives: Marcus Woolcott & Vivian Yong, director: Gustav Johanssen, agency: Wieden+Kennedy Shanghai
The launch of Levi's Revel jeans in China was brought to life with 360 photo booths. The custom built booths allowed women to capture the amazing fit of their new Revel jeans with rotating animated gifs which they could then share on social media.
