We shot the first of these ourselves with a group of Juliard students. Once Virgin Mobile saw the results they were not only convinced to run the spot we'd shot, but also paid for Tom Kuntz to help us complete the campaign. It became one of the most awarded campaigns of the year, winning prizes from Cannes, One Show, AICP, and so on. Written and art directed by Marcus Woolcott & Adam Alshin.
The best honorĀ of all was having the campaign noticed and parodied by Dave Chappelle. His version is linked in the images below, but it's definitely not safe for the office.
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