This is a small sample of the products, characters, and marketing materials I've created for the children's accessory brand Beatrix New York, which I co-founded. Building this brand drew upon many of the same skills I learned in advertising; design, production management, marketing strategy, and so on. Beatrix products are sold in over 30 countries online and at retailers such as Barney's New York, Nordstrom, Four Seasons resorts, Isetan Tokyo, Tmall China, and the MoMA Design Store.
We've got loads of celebrity fans...
Instagram and Facebook is where we've done most of our marketing:
Backpacks are our biggest selling product, but we make lunchboxes, wheelie-bags, water bottles, ipad cases, stuffed animals, and more...
We've even appeared in blockbuster films such as Fast & Furious 7, and Jurassic World 1 & 2...
And we've been featured in press all over the world...
At times we've brought our characters to life with little social media videos...
